Giant Eagle Ends Foodperks, Adds Incentive to Fuelperks
The last day to earn foodperks! is Feb. 13.
Giant Eagle is ending foodperks! and adding extra incentive to use its fuelperks! program, according a press release from the Pennsylvannia-based company.
The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31.
According to a letter obtained by the Pittsburgh Post-Gazette, the CEO said customers thought the foodperks! program was "a little too complex."
In an effort to inform in advance the customers who were receiving the highest level of savings with foodperks!, Giant Eagle began to issue letters to those customers along with added value offers in appreciation of their loyalty. These letters began to arrive late last week, and will continue to be delivered to customer mailboxes through this week.
In the letters, the company shared feedback it had received that not all customers liked the structure of the foodperks! promotion, as it requires additional shopping planning.
As a result, only a small percentage of customers received significant savings. Senior Director of Corporate Communications Rob Borella said, "In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months."
The program gave customers a 1-percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. foodperks! began in 2009.
In its place, Giant Eagle is rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.
"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3-cents off per gallon."
Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."
Do you use your foodperks! each month? Or weekly? Will you miss the discount? Tell us in the comments!
Colleen K
7:41 pm on Monday, February 4, 2013
Annoying...
Dave
8:42 pm on Monday, February 4, 2013
A little too complex? Hmmmm.
Was the "free prescreption plan for generic drugs" also too complex?
Have you tried a Sub sandwich from get-go latley? Nothing at all compared with what they were when they introduced them.
I'd say its "we need more profit",,,,
What do you bet the Get-Go gas purchases go to Costco, since there is no longer a added advantage to gas up at Get-go?
Rose
8:46 pm on Monday, February 4, 2013
Wake up people, you never get anything for free. Your paying.
Tara Blesener
8:00 am on Tuesday, February 5, 2013
The only reason why we shopped at Giant Eagle was because of the foodperks with the discount and the doubled coupons it was a bit cheaper than shopping other places. Without a discount though we will no longer be shopping there and paying their inflated prices. With my husbands job we had 20% off each month which made it worth it and then the discount on gas but no more. We will either be joining Costco, BJ's or shopping at walmart.
takgobucks
3:57 pm on Tuesday, February 5, 2013
I only shopped there for groceries when my foodperks hit 15% or more and I used coupons. They are far too expensive otherwise. I won't miss them. Super Walmart is opening in July, Aldi's is close by, Drug Mart is convenient and Costco is amazing.