Learn the Ins and Outs of Social Media for Small Businesses

Admit it: You’ve heard a lot about social media, including Facebook and Twitter and you don’t understand the hype. Many small business owners, however, are finding these sites – and others – are effective marketing tools that can help grow their businesses.

The next free workshop for local businesses, “Marketing and Social Media for Small Business,” sponsored by the Avon Lake Economic Development Advisory Board, (EDAB) is April 14 and will explore social media applications, the latest trends in marketing. The workshop will address whether your company should be using social media and how to approach it. The seminar is part of the “Growing Your Business 2011” series.

“We started these workshops last year and, with the economic recovery now taking shape, we look to assist our business to grow and add jobs in 2011,” Joe Archacki, chairman of the EDAB said. “We hope to grow these programs in 2011 and continue our business-friendly agenda.”

Two Thursday sessions will be offered at the Lake House in . The first April 14 session runs from 8 a.m. – 10 a.m. The evening session is from 7 p.m. – 9 p.m. 

This session will be different from last year’s workshop on marketing and social media, Archacki said. 

The subject will be marketing and social media for your business. This workshop has been revised and updated from last year. Two experts in marketing and growing a business will present.

Archacki, and Jeff Schneid, president and owner of Diversified Fall Protection and Unistrut Service Company of Ohio, will host the program. Schneid is a serial entrepreneur having started, grown and sold three other businesses. Archacki is the president and founder of Mainstreet Growth LLC, which provides marketing for growth to area small businesses.

The sessions have the support of Mayor K. C. Zuber.

“We feel that our number one economic development goal is assisting our existing Avon Lake business in survival and growth,” Zuber said. 

All small business owners and their employees are welcome. Bring your questions for our experts. The Lake House is located at Veterans Memorial Park, 32756 Lake Road, Avon Lake, OH. Seating for this session is limited. RSVP to EconDev@avonlake.org with “April 14 AM” or “April 14 PM” in the subject line.

For more information on Avon Lake Economic Development go to www.avonlake.org and click on the Business Development Department.