CONTENT MARKETING Presentation

SBRC at Avon Lake Public
Library presents Joe Pulizzi, author and founder of Cleveland-based and the
world-changing Content Marketing Institute.



His proposition: Customers tune out of simplistic pitches.

His process: Attract and retain customers by consistently creating and curating
content in order to change or enhance a consumer behavior.



What is Content
Marketing? Creating and curating relevant and valuable content
to attract and retain customers.   Content marketing is being used by some
of the greatest marketing organizations  as well as small businesses and
one-person shops around the globe. Why? Because it works!